{"id":1194,"date":"2025-11-28T16:04:43","date_gmt":"2025-11-28T16:04:43","guid":{"rendered":"https:\/\/badvibes.live\/?p=1194"},"modified":"2025-11-28T16:04:43","modified_gmt":"2025-11-28T16:04:43","slug":"i-made-sands-christmas-film-about-baby-loss-i-hope-people-feel-comfort","status":"publish","type":"post","link":"https:\/\/badvibes.live\/?p=1194","title":{"rendered":"\u2018I made Sands\u2019 Christmas film about baby loss \u2013 I hope people feel comfort\u2019"},"content":{"rendered":"<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1194-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/640x360_MP4_2228764779025708247.mp4?_=1\" \/><a href=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/640x360_MP4_2228764779025708247.mp4\">https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/640x360_MP4_2228764779025708247.mp4<\/a><\/video><\/div>\n<p>Every year, the beginning of the festive period is often marked by the release of\u00a0<a href=\"https:\/\/metro.co.uk\/tag\/christmas-tv-adverts\/\" data-ico=\"hyperlink-article\">Christmas adverts<\/a>, with retailers including\u00a0<a href=\"https:\/\/metro.co.uk\/2025\/11\/04\/john-lewis-2025-christmas-advert-finally-back-tear-jerking-best-24603956\/\" data-ico=\"hyperlink-article\">John Lewis<\/a>\u00a0and\u00a0<a href=\"https:\/\/metro.co.uk\/2025\/11\/12\/waitrose-christmas-advert-best-2025-24679114\/\" data-ico=\"hyperlink-article\">Waitrose<\/a>\u00a0competing to be<a href=\"https:\/\/metro.co.uk\/2025\/11\/12\/biggest-2025-christmas-adverts-far-including-john-lewis-waitrose-24686433\/\" data-ico=\"hyperlink-article\">\u00a0named the \u2018best\u2019.<\/a><\/p>\n<p>However, putting aside companies attempting to sell festive products to their customers, the most impactful adverts are often the ones that spread a powerful and relatable message.<\/p>\n<p>This year, the baby loss charity\u00a0<a href=\"https:\/\/www.google.com\/aclk?sa=L&amp;pf=1&amp;ai=DChsSEwi27ufX9ZSRAxXom1AGHf-zHzwYACICCAEQABoCZGc&amp;co=1&amp;ase=2&amp;gclid=CjwKCAiAraXJBhBJEiwAjz7MZTGpE1BXIcNZmtlLuk3fUnmWXQJN4uwaKQtGcCqjGzHF1pRdQBguIRoCeNEQAvD_BwE&amp;cce=2&amp;category=acrcp_v1_32&amp;sig=AOD64_2_k4O7-_Ki4tcDnXPKQIYfA6MjZA&amp;q&amp;nis=4&amp;adurl=https:\/\/www.sands.org.uk\/blaw?gad_source%3D1%26gad_campaignid%3D20536058547%26gbraid%3D0AAAAADSLMkYIeumy892cfwW-ottK4rJCi%26gclid%3DCjwKCAiAraXJBhBJEiwAjz7MZTGpE1BXIcNZmtlLuk3fUnmWXQJN4uwaKQtGcCqjGzHF1pRdQBguIRoCeNEQAvD_BwE&amp;ved=2ahUKEwjQn-HX9ZSRAxX5XUEAHf4RC_gQ0Qx6BAgLEAE\" target=\"_blank\" rel=\"noreferrer noopener\">Sands<\/a>\u00a0has released a film titled \u2018I\u2019ll never forget you\u2019 in the hope that people who have experienced pregnancy or baby loss will be reminded that they\u2019re not alone.<\/p>\n<p><strong>Metro<\/strong>\u00a0spoke to the director of the film, Phil Beastall, who went viral in 2018 for his\u00a0<a href=\"https:\/\/metro.co.uk\/tag\/christmas\/\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\">Christmas<\/a>\u00a0advert\u00a0<a href=\"https:\/\/metro.co.uk\/2018\/11\/23\/fans-of-50-viral-christmas-film-think-theyve-found-the-star-of-the-next-john-lewis-advert-8170531\/\" data-ico=\"hyperlink-article\">The Long Gift<\/a>, which people described as being \u2018better than John Lewis\u2019 at the time.<\/p>\n<p>Having previously collaborated with Sands on a 2023\u00a0<a href=\"https:\/\/metro.co.uk\/tag\/lewis-capaldi\/\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\">Lewis Capaldi<\/a>\u00a0music video for his song\u00a0<a href=\"https:\/\/metro.co.uk\/tag\/pointless\/\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\">Pointless<\/a>, Phil explained that he wanted to \u2018show that process from one Christmas to another\u2019.<\/p>\n<p>\u2018I hope that people who are experiencing a loss will be able to reflect that they\u2019re not alone. There is support out there for them. I hope that in that horrible moment, they might feel some comfort to know that they\u2019re not isolated with that situation. There\u2019s a real strong community aspect to this film to hopefully bring people together in a difficult time,\u2019 he said.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1196\" src=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275997167-d0e1-300x196.webp\" alt=\"\" width=\"474\" height=\"310\" srcset=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275997167-d0e1-300x196.webp 300w, https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275997167-d0e1.webp 646w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>BAD VIBES MAGAZINE<\/strong>\u00a0also talked to Carolyn Bray, the assistant director of income and supporter engagement at Sands.<\/p>\n<p>\u2018We wanted to try and give an insight into, particularly Christmas, this time of year, which is probably extra challenging for families, given that [it] focuses on family, and so any loss at Christmas is heightened,\u2019 she shared. \u2018Trying to show a lifelong experience in a couple of minutes is a challenge in itself. People might be able to relate to and understand what it might be like for a bereaved parent over this time of year.\u2019<\/p>\n<p>The film, \u2018I\u2019ll never forget you\u2019, opens with a couple coming home on Christmas after suffering the heartbreaking loss of their baby, a harrowing scene that takes place with no music playing in the background.<\/p>\n<p>After entering the front door and looking at the Christmas tree in the corner of the living room, the woman, played by Joelle Desiree, collapses to the ground in tears.<\/p>\n<h2 class=\"wp-block-heading\">\u2018I wanted the audience to feel exactly what the couple were feeling.\u2019<\/h2>\n<p>Her partner, played by George Kreitem, kneels on the ground in front of her, embracing her tightly while his eyes also well up with tears.<\/p>\n<p>The camera then pans to the empty baby carrier that\u2019s been placed on the ground, and the stocking for their daughter, who they named Julia May, that\u2019s hanging above the fireplace.<\/p>\n<p>While grieving together at home, the man starts doing research into the work that Sands does. They eventually meet up with another couple by a tree, where people have placed ornaments on a tree with the names of the babies who they\u2019ve sadly lost.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1197\" src=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275997163-52b7-300x196.webp\" alt=\"\" width=\"530\" height=\"346\" srcset=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275997163-52b7-300x196.webp 300w, https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275997163-52b7.webp 646w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/p>\n<p>As time passes, they find joy by spending time with the other bereaved parents, with the woman laughing while doing yoga at home with her friend, and the man joining the Sands United football team, which was featured in the 2023 Lewis Capaldi video.<\/p>\n<p>After finding a babygro at home that was adorned with Julia May\u2019s name, later on while walking in the park with her partner, the woman stops for a moment when she sees a mother and daughter playing on the swings.<\/p>\n<p>One evening, her partner presents her with a beautiful memory box full of items for Julia May, including the babygro and a butterfly necklace.<\/p>\n<h2 class=\"wp-block-heading\">\u2018Baby loss is still such a taboo. People still don\u2019t like talking about it.\u2019<\/h2>\n<p>The film ends with a scene from the following Christmas, when the pair are joined by two other couples at their home for their festive meal. As they hold hands under the table and smile at one another, Cam Monroe\u2019s song, also titled I\u2019ll Never Forget You, comes to an end.<\/p>\n<p>While the song plays throughout the film, director Phil made a conscious choice for the first scene to have no background music.<\/p>\n<p>\u2018I wanted the audience to feel exactly what the couple were feeling,\u2019 he explained. \u2018I pictured that this was the first time they\u2019ve come home, and I imagine that for the whole journey home, they haven\u2019t said a single word.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1198\" src=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275996996-c898-300x196.webp\" alt=\"\" width=\"615\" height=\"402\" srcset=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275996996-c898-300x196.webp 300w, https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275996996-c898.webp 646w\" sizes=\"auto, (max-width: 615px) 100vw, 615px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u2018In that moment that they step through the door, that\u2019s when it truly hits them that everything that they had imagined didn\u2019t happen, and they came home without their baby. I didn\u2019t want to glamourise that moment, because it\u2019s not glamorous at all.<\/p>\n<p>\u2018I wanted their performance to be the only thing that we experience. I wanted it to be as hard-hitting as possible, and to help people feel it as much as possible with the characters.\u2019<\/p>\n<p>Phil, who has a full-time job and didn\u2019t make any money from working on the Sands campaign, stressed that despite the sadness of the story, he wanted to ensure that it also highlighted a feeling of hope as well.<\/p>\n<h2 class=\"wp-block-heading\">\u2018Too many people don\u2019t get the support that they might need.\u2019<\/h2>\n<p>\u2018Every film I make, it always has an ending of hope. I think I\u2019m trying to draw attention to this idea that even in those difficult times, there\u2019s still hope and it\u2019s just about finding it,\u2019 he outlined.<\/p>\n<p>\u2018I didn\u2019t make money from it. That\u2019s not what it was about. I said to them that I will do it for the least amount possible so that we can have the biggest impact possible.<\/p>\n<p>\u2018It\u2019s a sacrifice I\u2019m willing to make. I love the process. It was hard work, but I never felt stressed with the process. I knew it was for such a good purpose.\u2019<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-1199\" src=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275996995-6b33-300x196.webp\" alt=\"\" width=\"453\" height=\"296\" srcset=\"https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275996995-6b33-300x196.webp 300w, https:\/\/badvibes.live\/wp-content\/uploads\/2025\/11\/SEI_275996995-6b33.webp 646w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Carolyn praised Phil for the way in which he\u2019s able to \u2018portray grief in a sensitive way\u2019, in both this new Sands film and his previous work.<\/p>\n<p>\u2018This is literally a snapshot, but I think it\u2019s been created so powerfully and sensitively, and it feels really authentic. I was watching it going, I don\u2019t think you can tell whether they\u2019re actors or they\u2019ve got personal experience, because they\u2019ve done such a cracking job,\u2019 she said.<\/p>\n<p>Opening up about the \u2018taboo\u2019 that surrounds discussions about baby loss, she continued: \u2018It\u2019s still such a taboo. People still don\u2019t like talking about it. It\u2019s uncomfortable. People don\u2019t know what to say. Hopefully, this might open the conversation.<\/p>\n<p>\u2018I\u2019m bereaved myself. So I\u2019m incredibly proud of this piece, and can\u2019t wait to share it. I can, in a way, just remind people that this is still my world. It doesn\u2019t change.<\/p>\n<p>\u2018Too many people don\u2019t get the support that they might need because they might not know it exists, or they might be further down the line, and think it\u2019s only for people early on in their bereavement journey, which is not the case at all. I hope that it gets everybody talking about baby loss. It\u2019s really hard, but not enough people are talking about it.\u2019<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year, the beginning of the festive period is often marked by the release of\u00a0Christmas adverts, with retailers including\u00a0John Lewis\u00a0and\u00a0Waitrose\u00a0competing to be\u00a0named the \u2018best\u2019. However, putting aside companies attempting to sell festive products to their customers, the most impactful adverts are often the ones that spread a powerful and relatable message. This year, the baby [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Every year, the beginning of the festive period is often marked by the release of Christmas adverts, with retailers including John Lewis and Waitrose competing to be named the \u2018best\u2019. 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