{"id":5117,"date":"2026-01-27T08:26:46","date_gmt":"2026-01-27T08:26:46","guid":{"rendered":"https:\/\/badvibes.live\/?p=5117"},"modified":"2026-01-27T08:26:46","modified_gmt":"2026-01-27T08:26:46","slug":"meet-the-ai-receptionist-picking-up-the-phone-for-1000000-gp-patients","status":"publish","type":"post","link":"https:\/\/badvibes.live\/?p=5117","title":{"rendered":"Meet the \u2018AI receptionist\u2019 picking up the phone for 1,000,000 GP patients"},"content":{"rendered":"
MMA\u2019 stands for \u2018Enhanced Medical Management Assistant\u2019 (Picture: Getty)<\/figcaption><\/figure>\n

At this very moment in time, millions of people will be ringing up their local GP desperately trying to get an appointment.<\/p>\n

But for Joan Downing, a patient in Doncaster, she\u2019s having a completely different experience.<\/p>\n

Since October, Joan is one of many patients who is engaging with an AI receptionist \u2013 rather than a real-life person \u2013 at the Conisbrough Group Practice in Doncaster.<\/p>\n

The \u2018virtual receptionist\u2019, known as EMMA, which stands for \u2018Enhanced Medical Management Assistant\u2019, now picks up the phone for Joan as well as 1,000,000 other GP patients.<\/p>\n

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\"Meet<\/div>
GP bosses put up posters promoting the AI receptionist service in August (Picture: Conisbrough Group Practice)<\/figcaption><\/figure>\n

The phone system, created by the AI start-up\u00a0QuantumLoopAI<\/a>, records patient details, prioritises their requests and signposts them to GPs.<\/p>\n

For Joan, who cares for her brother with complex medical needs, it\u2019s been a huge time saver.<\/p>\n

\u2018Sometimes I\u2019d put the phone down as I was in the queue for so long, it seemed like I\u2019d never be number one,\u2019 the 70-year-old told\u00a0Metro<\/strong>.<\/p>\n

\u2018But since they\u2019ve rolled out Emma, it\u2019s been so much quicker. I once had a call back within 15 minutes, which is off the scale.\u2019<\/p>\n