The changes sparked strong reactions from many customers who felt the updates moved too far away from the familiar look and feel they associated with Cracker Barrel. In response to feedback, company leaders adjusted their approach, bringing back elements of the classic branding while continuing to make gradual improvements behind the scenes. Executives later explained that listening to customer concerns helped guide the company toward a balance between modernization and preserving the nostalgic experience that makes the chain unique.
More recently, attention turned to an internal travel and expense policy affecting employees. Reports suggested that staff traveling for business were encouraged to dine at Cracker Barrel locations when it was practical to do so. Company representatives clarified that this guidance was not new and was not meant to restrict employees from eating elsewhere when circumstances made other options more convenient. At the same time, the company reviewed policies related to reimbursing alcoholic beverages during business travel, aiming to create clearer guidelines while still allowing reasonable flexibility.
